Royal Enfield rides into Guinness book of world records


Royal Enfield, which is one of the oldest motorcycle brands in continuous production has riden into the Guinness book of World Records history as it set the record of the highest live viewership during the launch broadcast of it’s all-new Classic 350 on YouTube.

On September 1 from 1130 hours to 1200 hours, 19,564 viewers witnessed the launch, beating the existing record standing at 13,779 viewers, the company said in a release on Wednesday.

While the cumulative viewership of the broadcast ran into lakhs, the concurrent peak viewership has been certified by Guinness World Records as the highest record mark.

The Guinness World Record achievement is testimony to this community’s shared love and passion for the brand as the digital launch saw thousands of riders and auto enthusiasts come together to witness the launch of the all-new Classic 350.

The Classic has enjoyed immense popularity, fueling a leisure riding culture and redefining the middleweight motorcycling segment in India.

The all-new Classic 350 carries forward this legacy of authentic post-war era British motorcycles and embodies the Classic’s timeless design while catering to the modern rider’s needs.

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