TVS Motor company has forayed into the premium lifestyle segment by launching its ‘modern-retro’ motorcycle –TVS Ronin in Hyderabad today.
TVS Ronin is the company’s second motorcycle in the premium segment and this is the first launch in South India, TVS Motor Company Business Head (Premium) Vimal Sumbly said on the occasion.
“The total market size in this segment was 1.5 lakh units per month and with this launch, the company would get better and comfortable growth in this fiscal,” Sumbly added.
The motorcycle’s versatile features, combined with a unique design and modern technology, ensures hassle-free riding experience across terrains. Sumbly said that the motorcycle achieves many firsts with impressive technology and convenience features like dual-channel ABS, voice assistance and enhanced connectivity.
“The TVS Ronin will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage” he added.
The new motorcycle will be available in six colours in three variants – TVS Ronin SS at INR 1.49 lakh (ex-showroom, Telangana), TVS Ronin DS at INR 1.56 lakh (ex-showroom Telangana) and the top variant TVS Ronin TD at INR 1,68,750 (ex-showroom Telangana).
The customer can book this vehicle either online or offline.
