Campaign #SochMatPoochLe will prod people to go for early diagnosis


Health is of utmost importance yet awareness regarding the subject is lacking in our society, TATA Health’s latest campaign, “ Soch MatPooch Le” is a TVC and digital film which aims to encourage people to give up over thinking, doubts and instead seek timely medical diagnosis for the health issues they experience.

The TVC was released today across India in Hindi along three other languages, i.e. Kannada, Telugu and Tamil.

The campaign #SochMatPoochLe emphasizes that one should always consult a doctor whenever they experience any symptoms instead of self-diagnosing and risking one’s health.

The video stresses that people should seek timely medical advice to ensure that the situation does not become a health emergency. The film, in a light-hearted manner talks about four common health issues that could be mild to something serious when one experiences chest pain, headache, stomachache or back pain. It depicts the ill effects of trusting unqualified advice, random home remedies, self-diagnosis, etc., to address health concerns.

The film portrays the panic and confusion that often delays accurate diagnosis and could cause serious health consequences. It talks about the common misconception ‘It can happen to others, but not me’ which could result in people ignoring some serious red flags ending up in a health emergency.

Speaking about the new campaign, Manzoor Ameen, CEO, TATA Health said, “COVID-19 pandemic has shown us the importance of preventive and proactive medical care. TATA Health is our endeavour to make primary healthcare conveniently accessible to people. Our latest campaign #SochMatPoochLe emphasises the significance of seeking medical advice when people experience any symptoms rather than self-diagnosing and risking one’s health. Using the best in technology and medical science, TATA Health has become one of India’s most trusted health apps in a short period. We are constantly working with a team of doctors towards our vision to ensure the importance of preventive healthcare reaches people with a personalised touch. We hope that this campaign will encourage people to seek timely medical help.”

The film is made by Maverick & Monks; commenting on the TVC,Chief Creative & Founder Maverick & Monks Communications said, “The campaign intends to bring people out of their overthinking mode. The insight is, most of the time, we live in our heads. Especially, when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensures a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”

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